ROI in action casebook
ROI in Action Casebook offers a collection of ROI case studies that represent the classic use of the proven ROI Methodology. A companion volume to Jack J. Phillips and Patricia Pulliam Phillips's six books in the Measurement and Evaluation series, this book clearly illustrates the ROI Methodology.
XXI, 377 S. graph. Darst.
9780787987176, 0787987174
1075488140
List of Figures and Exhibits xv Preface xix 1. Measuring ROI in Effective Meeting Skills A Telecommunications Equipment Manufacturer 1Patricia Pulliam Phillips 2. Measuring ROI in Business Coaching: A Global Hotel Chain 41Jack J. Phillips 3. Measuring ROI in Sales Training: A Pharmaceutical Company 67Ron Drew Stone 4. Measuring ROI in a Career Development Initiative: A Global Computer Company 103Holly Burkett 5. Measuring ROI in a Sales Training Programme: An International Hotel Company 131Peter Haigh, edited by Jane Massy 6. Measuring ROI in Coaching for New-Employee Retention: A Global Media Company 155Lisa Ann Edwards and Christina Lounsberry 7. Measuring ROI in Operational and Quality Training: A Plastics Manufacturing Company for the Prepared Foods Industry 171Kirk Smith 8. Measuring ROI in a Professional Development Day: A Technical College 185Jennifer Janecek Hartman and Leah Woodke 9. Measuring ROI in Sales Training in a Nonprofit Business: An Information Technology Company 203Lisa Sallstrom 10. Measuring ROI in RxSource: An Electronic Documentation Tool: A Pharmacy Benefit Management Company 217Nathan Faylor, Isabelle Maisse, and Kristen Neal 11. Forecasting ROI in a Performance Improvement Training Program: A Healthcare Organization 259Bonnie L. Carpenter 12. Measuring ROI in Negotiations SkillsTraining: A Mortgage Company 287Kendall Kerekes, Kelly Coumbe, John Ruggiero, and Sanam Razzaghi 13. Measuring ROI in Manage by Fact (MBF) Training: An Automotive Wheels Manufacturing Company 317Alaster Nyaude 14. Measuring ROI in an Employee Retraining Program: A Global Copper Mining and Manufacturing Company 335Christian Faune, Marcelo Mardones, Jaime Rosas Saraniti, and Rodrigo Lara Fernandez Index 351 About the Editors 365 Special Offer from ROI Institute 377