History of the Mass Media in the United States: An Encyclopedia

The mass media, including "advertising, books, broadcasting in general, cable, magazines, motion pictures, newspapers, photography or photojournalism, public relations, radio, and television," are studied from 1690 to the 1990s, with analyses of "how each medium has evolved in the American culture and at how each medium has influenced the American culture."--Editor's note, p. vii-viii.