Media Management: Leveraging Content for Profitable GrowthAndrej Vizjak, Max Josef Ringlstetter Springer Science & Business Media, 10/12/2002 - 186 من الصفحات As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. |
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عبارات ومصطلحات مألوفة
advertising America Online AOL Time Warner basic cost Bild.de book publisher broadband business models carrier media challenges competition content leveraging content management content providers content syndication content/appl convergence core business cost block cross-media customer needs customer relationship management differentiation digital content distribution channels e-commerce E-mail E-Plus economies of scale enables end devices example exclusive film filter Free TV German integration interface Internet Key Assets location-based service Major Players Max Ringlstetter media companies media content media industry media market media products medium mobile portal multimedia value chain network operators newspapers and magazines offer opportunities partnerships Pay TV percent potential processes publishing houses radio readers recipients segment-specific costs service providers specific stage of content Strong brands structure success factors sumer synergies technical format technologies telecom providers telecommunications telephony television tion traditional media users value creation Viacom Vodafone volume business worldwide